Russian Film Market: New Solutions

Despite the strong opinion that, even in difficult times people have always been strongly demanded that the two items - bread and circuses, - have to make a conclusion that for Russia, this idiom is not applicable. During the first half of 2009, the country has closed 43 rooms in 20 cinemas, which is associated with excessive rates for rental of premises. The fans have gone to the cinema less - up to 6 months of the current year ending in June, tickets were sold at 5.9% less than during the same period last year. New rooms also revealed significantly less - 108 in the I half of 2009 against 175 in 2008. According to the study of "Nevafilm" until the end of this year may be closed a total of 190 rooms. Analyzing the current situation, the domestic cinema chains have decided to join forces in a segment of advertising. For example, "Kinopleks", "Kronverk Cinema", "Cinema Park" and В«Kinostar De LuxВ», which belongs to the order of 14% of all Russian cinema, will now show the audience before the sitting unified commercials.