Russian filmmaker short film to remove beer Grolsch

Russian director Aleksei Fedorchenko lift a 30-minute short film for the beer company Grolsch, which in April launched a project Grolsch Film Works. It is reported by Marketing Week. The new project should help beer brand in the future to be associated with "creativity, innovation and progressive ideas", which shows independent films. Other directors who participate in the new draft Grolsch, Harmony Korine will be an American (Harmony Korine) and the Pole Jan Kvetsinski (Jan Kwiecinski). Each director will remove at home on a half-hour short film, which will then be assembled into a single reel. According to project director of Grolsch Film Works Eddy Moretti, the result is a "unique, experimental film." Its main idea will become a "fourth dimension", but what exactly does this mean, is not explained Moretti. By joining the project for Grolsch actor Val Kilmer, reports The Press Association. He will act in the American part of the films and plays there himself. Fedorchenko known as the director of "Oatmeal."