Learn to optimize costs

October 17, 2011 VGIK held a master class, "Optimization of production costs in the organization of field surveys," which spent managing partner "Kinodoktor" Eugene Nepeivoda. The master class was held in the traditional annual meetings with the students of practitioners in order to communicate, to talk about practical approaches to the profession and to reinforce the theoretical knowledge to specific examples. The stated theme was very interesting for students of various courses of the Faculty of Economics and prodyuserstva. The audience could hardly contain everyone who wanted to listen. Company to provide services to the cinema and not only did not lose customers in a crisis, but has attracted new ones. After a short acquaintance, the head of "Kinodoktora" began with a digression into the history and described the pre-crisis state of the film industry, based on his producing experience. But the crisis has spurred the creation of new economic relations and the construction of efficient business models. We must always keep pace with the times, and innovation to "Kinodoktora" is not an empty phrase. Not only that AutoComplex company is unique, all developments that underlie the production, are protected by numerous patents, which are intangible assets that are under evaluation by independent experts have been evaluated much more than their own cars. Management of a dynamic company, as a rule, follows the market trends, not only the professional sector, but also for current trends occurring in society and the world. So "Kinodoktor" actively started to learn social media, creating official pages of the international social networks Facebook and OpenID. Eugene Nepeivoda shared with the audience's personal experience of building an informal dialogue with customers and fans of "Kinodoktora" with a popular mode of communication, pointed out the importance of this channel of communication in the process of creating a positive company image, branding, building a customer-oriented, learning the views and obtain important feedback of communication. After the presentation, students asked a variety of sometimes complex issues that require honest answers, which are received. Build a successful business reality. This is clearly illustrated by the Faculty of Economics Yevgeny guest Nepeivoda.