The Kinodoctor complexes began on June "13" promoround on the cities of Russia with an advertizing campaign «Road to beauty!» Mary Kay brands. At the heart of campaign the desire of brand to bring in life of each woman of change to the best laid down. The project represents travel about the country and covers 11 cities of Russia – from St. Petersburg to Krasnoyarsk. Key elements of campaign are unique "Beauty buses" – make-up and dresses rooms of Kinodoctor complexes which are famous for the most comfortable make-up rooms for zones and represent beauty salon on the wheels which each guest can make free of charge an effective make-up from Mary Kay. Autocomplexes will ply on each city for a week and to stop in the most popular places.
